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The Mess That is the Subscription Economy

Jomi Fashina

SOURCE: recharge.com

Different companies that offer their services as a subscription (Vodafone, Amazon Prime, Netflix, Spotify etc)
 

Story: The Subscription Model's Takeover

Not long ago, buying software or services meant a one-time payment, granting ownership and long-term use. Today, nearly every tech product demands a subscription, from streaming platforms to basic productivity tools. Companies claim this model allows for continuous updates and better services, but it’s primarily a tactic to guarantee long-lasting revenue streams. Subscriptions have crept into unexpected areas, from fitness apps to smart kitchen devices, creating a landscape where consumers are inundated with recurring charges for tools they rarely use or could have simply bought outright.


While subscriptions make sense for evolving services like cloud storage or streaming, many products don’t justify this approach. Tools that once required a single payment, such as PDF and photo editors, are now locked behind monthly fees. The result? A growing frustration among consumers and a subscription economy that prioritises perpetual payments over value.

SOURCE: Appventurez

Brand shares in the OTT (over-the-top) market.

My Take: A System That Breeds Mediocrity

The rise of subscriptions has contributed to a tech landscape where mediocrity abounds. With consistent revenue locked in, companies face little pressure to innovate or improve their offerings. Many provide minimal updates and recycled features, yet charge a premium under the guise of progress. It’s a system that bears complacency, leaving consumers paying for services that stagnate over time.


Even worse, cancelling these subscriptions is intentionally difficult. From buried cancellation links to multi-step processes, companies have weaponised complexity to retain customers. Meanwhile, subscriptions have seeped into areas where they aren’t needed, like water-tracking apps and meditation tools. Rather than enhancing services, this model has become a tool for exploitation, forcing consumers into repeated payments for products that should have been one-time purchases.


Summary: A Tech Economy in Chaos

The tech subscription economy has devolved into a messy, exploitative system that prioritises profits over innovation and consumer value. While subscriptions were once a practical way to access evolving services, they are now embedded in nearly every product, even where they make little sense. As businesses grow comfortable in this model, consumers are left trapped paying for unnecessary subscriptions that decline in quality. If unchecked, this system will further undermine trust and reduce the overall value tech provides.

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